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news
Publicis Aquires Google's Performics
Médiainfó - www.mediainfo.hu - 2008-08-12 09:53
Publicis Groupe and Google announced that Publicis Groupe has agreed to acquire the Performics search marketing business from Google.
The acquisition of Chicago-based Performics will strengthen the offering of the VivaKi Nerve Center, a new strategic entity launched by the Groupe last June. VivaKi leverages the collective scale of Digitas, Starcom-MediaVest, Denuo and Zenith-Optimedia to develop new services, tools and partnerships, including new and emerging performance marketing platforms.
Launched in 1998, Performics now employs nearly 200 search marketing specialists with employees in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing. The business will report to Curt Hecht, President of the VivaKi Nerve Center. The transaction is subject to customary closing conditions and is expected to close in the third quarter of 2008.
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Publicis Aquires Google's Performics
Médiainfó - www.mediainfo.hu - 2008-08-12 09:53
Publicis Groupe and Google announced that Publicis Groupe has agreed to acquire the Performics search marke...
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Good and Bad FSA Practices The Financial Services Authority (FSA) recently tester 77 advertisers in the finance and insurance sector, and although the majority of these websites were compliant with the FSA guidelines and regulations, about a quarter...
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